The front page of my website shows my artist’s name in bold letters, backed against the cover of my digipak. I chose to use the cover of the digipak as I believed it would be beneficial for my audience to see the direct link between my artist’s latest album right on the homepage. Above, there are options to take you to the Music, Videos, Tour and Merch pages, although it is also possible to scroll down to find these options too. There are also social media links on the top of the page and on the side to allow fans and the general audience to follow my artist on social media or access his music on sites such as iTunes.
The music page on my website takes the audience to a page with the digipak cover next to a music player, which plays the song featured in my music video, and shows an option to purchase the single for £0.99 as well as a share option to send to friends.
The ‘Tours’ part of my website presents the audience with upcoming concerts that would be performed by my artist, with a button to book, as well as a button that shows the audience whether or not a particular show has sold out or not.
My ‘Merch’ page shows 3 different products that fans could potentially buy with displayed options. These items are a tote bag, a women’s shirt and a men’s shirt, all with the SOLAIRE logo printed on, which I designed in Photoshop.
Lastly, the ‘Videos’ section of my website shows the audience the embedded music video for my coursework, making it easily accessible without having to use an external site such as YouTube to view it.
Here is the final design for my digipak, for my artist, SOLAIRE, which I have included with the guideline template on as an overlay, as well as an individual image for each component. I am happy with how my digipak turned out as I believe I was able to implement the overall grungy feeling of the indie genre whilst also expressing some individuality within the design, as seen with the colouration choice of greyscale vs singled out colour, as well as the addition of the ‘SOLAIRE’ logo that I created in Photoshop.
Whilst I am happy that I could use the title font and SOLAIRE logo on the digipak disc, I am aware that it looks a bit too white compared to the toned down imagery on the digipak, therefore, I believe that it may have been better to leave the disc with a watered down grey colour scheme, leaving the title black and the logo darker.
Front cover for my digipak. This is the image that I am most proud of, as I think that the contrast between the grey stone walls and the colourful stained glass works well. I am also happy that I was able to use my SOLAIRE logo too, although I may have made it slightly thicker and/or darker to make it stand out more like the title text.
Tray cover with disc and without (rotated).
On the back of the digipak, I listed my titles as well as including the all important barcode, production labels and disclaimer, giving my digipak a much more professional look to it, rather than just simple isolated images.
For a while, I found myself stuck on what to do for the spine of my digipak. Eventually, I decided that I would create a gradient going up the spine with the black font text that displayed my artist’s name and digipak name. However, I think that if I were to revisit my digipak, I may have considered a different design for the spine, such as a line of rocks or the stone of the church walls, which I could have used so that the spine did not stand out so much against the other images.
At first I was worried that perhaps my digipak was a bit too detailed for an indie digipak as the Arctic Monkey’s ‘AM’ album (above) is mostly simple black and white with an equally simple design.
However, I was put at ease when I examined the digipak for Bastille’s ‘Wild World,’ (that features ‘Good Grief,’ the song I chose for my coursework) as one can see the busy nature of the front cover’s imagery, not just full of city buildings, but also text below the band’s name and album title. This then showed me that my digipak could easily be conventional of the indie genre, as it doesn’t always matter if your album design is simple or intricate.
For my music video I decided to base my coursework on the indie music genre using the band Bastille and their song good grief to demonstrate my knowledge and understanding of the genre and explore the different conventions found within it. Through my initial research, I paid particular attention to these forms and conventions examining the different ways In which they are presented in indie media texts, using sites such as YouTube to uncover exactly what made up the indie music videos of different bands who followed the genre such as Last Dinosaurs, Hippocampus, and the Jungle Giants to name a few. For example, each one of these 3 artists had a leading male performer, which led me to believe that a male lead in my own music video would be of typical convention. of course some of these music videos also included female characters within them, such as in the Jungle Giants’ music video for their song ‘she looks like a Riot’ While some of the artists such as hippocampus and the last dinosaurs didn’t feature any female characters within their music videos, this at at least gave me the option to explore these 2 conventions within my own coursework as I noticed for the most part the singers in the music videos who could also double as the actors were mostly always male with females acting in musical roles or at least simple supporting characters.
For my locations, linking back to my research on bands such as Panic at the Disco, I was able to showcase one of my videos locations, a church, as being conventional of the indie genre, the example coming from their video ‘I write sins not tragedies.’ However, my alternative location, I beach, felt significantly less conventional due to connotations the location holds, a place of fun and sunshine, themes not commonly explored in the genre. Nonetheless due to ‘Good Grief’s’ upbeat tempo, I felt as if the location fit well within the music video despite perhaps conventionally challenging what the target audience might expect from the genre, basic plain backgrounds such as in Hippocampus’ music video for ‘Violet’ or the modern and somewhat industrial setting of Last Dinosaurs’ ‘Apollo’ music video.
Again, with my props and costumes, I felt that whilst I did stick with the traditional grungy aesthetic of the roses and lighters and champagne bottle as well as my actor’s suit and my actresses’ clothing, I felt as if these props were reflections of the genre, but somewhat difficult to pinpoint in other media texts. My props were more or less featured with the lyrics and tone of my music video in mind, either serving as literal or metaphorical representations of the themes and lyrics within my coursework with a much more broadened artistic standpoint in mind. The costumes too, were more or less featured as to fit exactly with the message of the music video’s lyrics, the most notable example coming from the actor’s suit. However, with this example, I would be able to link this back to a convention of the indie genre in which the singer and actors in Panic at the Disco’s I write sins not tragedies video can be seen wearing suits in the church.